Alize gets a trend- setting redesign

01 June, 2007

Cognac-based spirit Alizé is relaunching in revamped packaging.

Alizé Red, Alizé Gold and Alizé Wild will be rolled out in a slimmer, taller bottle featuring a redesigned logo. The label will also feature a description of each variant on the front of the bottle.

Brand manager Karen Lucking said: "Alizé's core consumers are fashion conscious and often trend-setting so it's important that we continually develop the brand to ensure it is not only fresh but also always forward looking."

The new packs will be introduced in early June, with plans to repackage Alizé Rose and Alizé Bleu later in the year. "The new design has also allowed us to clearly communicate the different fruit and Cognac combinations of the three variants and further improve their stand out from other brands," Lucking added.

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