ABK6 Cognac 50cl range unveiled

01 June, 2007

United Brands is rolling out its ABK6 Cognac in 50cl bottles.

The brand aims to distance itself from the traditional perception of Cognac through its "modernised presentation and bottle design", according to a spokesman. It is aimed at young consumers who are new to the Cognac category.

The new 50cl range will cover VS Premium (rrp £15.99), VSOP Super Premium (rrp £29.99) and XO Grand Cru (rrp £59.99).

Domaine de Chez Maillard, which produces ABK6 on its estate in Petite Champagne, unveiled its new Cognac range Le Réviseur at the LIWSF. The single estate range is made up of VS, VSOP, a four-year-old Napoleon and 20-year-old XO.




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Rosé tinted glasses

I was asked recently what I thought the biggest change had been in wine fashion in the past five years. My answer was unequivocal: sales of pink wines. From being a niche that expanded and contracted with the sunshine, rosé has subtly but steadily become a stalwart of many merchants’ ranges, with Provence firmly at the top and asked for by name.

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