ABK6 Cognac 50cl range unveiled

01 June, 2007

United Brands is rolling out its ABK6 Cognac in 50cl bottles.

The brand aims to distance itself from the traditional perception of Cognac through its "modernised presentation and bottle design", according to a spokesman. It is aimed at young consumers who are new to the Cognac category.

The new 50cl range will cover VS Premium (rrp £15.99), VSOP Super Premium (rrp £29.99) and XO Grand Cru (rrp £59.99).

Domaine de Chez Maillard, which produces ABK6 on its estate in Petite Champagne, unveiled its new Cognac range Le Réviseur at the LIWSF. The single estate range is made up of VS, VSOP, a four-year-old Napoleon and 20-year-old XO.




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Looking back to look forward

Wine is a liquid time capsule. Drinking older vintages not only recalls the weather conditions and winemaking styles of the past, it encourages us to reflect upon our own histories. Such reminiscence often inclines towards romanticised nostalgia. Especially after the second bottle. But looking back is a great way of learning about the future.

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