ABK6 Cognac 50cl range unveiled

01 June, 2007

United Brands is rolling out its ABK6 Cognac in 50cl bottles.

The brand aims to distance itself from the traditional perception of Cognac through its "modernised presentation and bottle design", according to a spokesman. It is aimed at young consumers who are new to the Cognac category.

The new 50cl range will cover VS Premium (rrp £15.99), VSOP Super Premium (rrp £29.99) and XO Grand Cru (rrp £59.99).

Domaine de Chez Maillard, which produces ABK6 on its estate in Petite Champagne, unveiled its new Cognac range Le Réviseur at the LIWSF. The single estate range is made up of VS, VSOP, a four-year-old Napoleon and 20-year-old XO.




Bookmark this


Site Search

COMMENT

Welcoming the wine rookie

It’s all true. Wine writers loaf around in a state of partial inebriation and partial undress, bitching about having to taste free wine all day and using recondite words like malolactic, terroir and recondite. 

Click for more »
Upcoming events

Polls

Is blended Scotch overshadowed by single malt in retailers?

  • Yes
  • No
  • Don't know

Facebook

Twitter