Running for 12 weeks, the competition features a prize for three people to go on a £10,000 shopping spree accompanied by singer Louise Redknapp, as well as winning an overnight stay in a top London hotel.
Every promotional pack will also have a coupon for £5 off a Toni & Guy haircut.
The push will be backed
by ads in newspaper supplements and women's weekly and monthly titles. There will also be a consumer sampling campaign of 700,000 Raspberry Fruit Bakes, with each sample pack including a competition entry and a 30p off coupon for the next purchase of go ahead!
United Biscuits has launched Multigrain Hula Hoops, made from a combination of rice flour, maize flour and wheat bran.
They will be available in Cheese & Onion and Salt & Vinegar.