Promotion gets the Go Ahead!

01 June, 2007

United Biscuits UK is rolling out an on-pack promotion for

Go

Ahead!

Running for 12 weeks, the competition features a prize for three people to go on a £10,000 shopping spree accompanied by singer Louise Redknapp, as well as winning an overnight stay in a top London hotel.

Every promotional pack will also have a coupon for £5 off a Toni & Guy haircut.

The push will be backed

by ads in newspaper supplements and women's weekly and monthly titles. There will also be a consumer sampling campaign of 700,000 Raspberry Fruit Bakes, with each sample pack including a competition entry and a 30p off coupon for the next purchase of go ahead!

United Biscuits has launched Multigrain Hula Hoops, made from a combination of rice flour, maize flour and wheat bran.

They will be available in Cheese & Onion and Salt & Vinegar.




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Looking back to look forward

Wine is a liquid time capsule. Drinking older vintages not only recalls the weather conditions and winemaking styles of the past, it encourages us to reflect upon our own histories. Such reminiscence often inclines towards romanticised nostalgia. Especially after the second bottle. But looking back is a great way of learning about the future.

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