Wine gums lighten up

01 June, 2007

Cadbury Trebor Bassett has launched Maynards Wine Gums Light to target health-conscious consumers.

Containing half the sugar and 30 per cent fewer calories than a standard pack, it comes in 42g rolls (rrp 42p) and 180g bags (rrp ú1.39).

Kate Harding, acting head of customer relations, said: "A third of shoppers are now actively managing their sugar intake and increasingly looking for healthier alternatives that still taste delicious.

"This launch will generate interest among adult shoppers looking for that permissible treat."

The launch will be backed by in-store POS, PR activity and a nationwide sampling campaign.




Bookmark this


Site Search

COMMENT

Looking back to look forward

Wine is a liquid time capsule. Drinking older vintages not only recalls the weather conditions and winemaking styles of the past, it encourages us to reflect upon our own histories. Such reminiscence often inclines towards romanticised nostalgia. Especially after the second bottle. But looking back is a great way of learning about the future.

Click for more »
Upcoming events

Polls

Is blended Scotch overshadowed by single malt in retailers?

  • Yes
  • No
  • Don't know

Facebook

Twitter