service is absolutely paramount when dealing with retail customers. A happy, satisfied customer is one who will keep coming back and buying again. This is true for both retail shops and internet transactions. Having staff that are enthusiastic about what they are selling as well as being able to deal with that inevitable awkward customer with a smile makes the world of difference. You are much more likely to get new customers through word of mouth from a satisfied customer so bend over backwards to help them where you can.
Noel Hirst, Le Bon Vin, Sheffield
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