Tesco is to put wine packaged in Tetra Pak, PET and plastic pouches on its shelves this August as part of a major plan
to cut waste and encourage recycling.
The supermarket giant has been working with big brand owners to develop greener packaging for wines, which will be trialled in selected stores.
Speaking at a London wine fair briefing, Wine Packaging - Innovation and Environment, Tesco category manager
Jason Godley said: "Prevention is the key for a more sustainable future. We need to think 'reduce, re-use and recycle'."
Burgundy-based negociant-producer Boisset launched wines in Tetra Pak in the UK in 2006
but many retailers have been†slow to stock
any alternatively-packaged wine.
Ehrmanns is now offering its Arniston Bay range in the e-pak, a plastic pouch in a range of sizes.
Godley said he would wait to see customer reaction to the new packaging before committing fully to stocking the products. Tesco aims to cut packaging by a quarter on all products it stocks by 2010 and says all Tesco-branded packaging will carry labels which say exactly how the packaging can be recycled by the end of 2008.
chain is also urging suppliers to put similar information on their labels.
Godley said: "Please think about this today, not tomorrow. Customers need good information to make the right choices."