Smaller bottles for responsible sharing

01 June, 2007

Two distributors are

to release 50cl wine†ranges.

PLB is developing a range of 50cl ≠alternatives to 75cl bottles

which will be marketed with a responsible drinking message - if two people share the bottle,†they will not exceed the daily alcohol units recommended by the government.

Marketing head Claire Summersby said: "We are looking at 50cl as a new format as part of drinking responsibly.

"If you share it between two people and the wine is under 12 per cent abv then neither of you goes over your limit. You don't have to worry about knowing what your limit is.

"Retailers have introduced 50cl but they haven't given the consumer a reason to buy it," she added.

Buckingham Vintners is launching a

brand called 50cl

with the strapline Perfect for Two to Share.

Two wines from Chile's Central Valley - Sauvignon Blanc 2007 and Cabernet Sauvignon 2006 - will only be available in the smaller size, priced £2.99.




Bookmark this


Site Search

COMMENT

What makes wine special

Reaching the 50th instalment of Hemmingís Way is hardly the biggest milestone, but I donít need much of an excuse to pour myself a glass of champagne before getting dressed. Itís a better reason than I had for all 49 other instalments, anyway. Not that that stopped me.

Click for more »
Upcoming events

Polls

Is blended Scotch overshadowed by single malt in retailers?

  • Yes
  • No
  • Don't know

Facebook

Twitter