Pink Elephant goes to the beach

15 June, 2007

Pink Elephant wine has signed up to sponsor beach volleyball. The

Portuguese rosé's logo featured on the clothes of British Olympic hopefuls Kerri Olding (left) and Vikki Palmer at the recent National Students' Cup event in Brighton. Bill Rolfe, director of brand owner 10 International, said: "The reason we wanted to get involved with beach volleyball is it fits perfectly with the brand profile for Pink Elephant. We hope to be sitting watching these girls in the final at Horse Guards Parade in 2012."




Bookmark this


Site Search

COMMENT

Rosé tinted glasses

I was asked recently what I thought the biggest change had been in wine fashion in the past five years. My answer was unequivocal: sales of pink wines. From being a niche that expanded and contracted with the sunshine, rosé has subtly but steadily become a stalwart of many merchants’ ranges, with Provence firmly at the top and asked for by name.

Click for more »
Upcoming events

Polls

Is blended Scotch overshadowed by single malt in retailers?

  • Yes
  • No
  • Don't know

Facebook

Twitter