Beer prices hit new lows for summer

15 June, 2007

Supermarkets have started a summer price war that has seen beers discounted below the levels they reached in last year's World Cup - and below the level wholesalers pay for their stock.

One promotion - in an Asda in Brighton - sees 20x44cl cases of Carlsberg at three-for-£20, or 75p per litre. That is well below last year's lowest price of 91p/litre in an OLN survey, and a "significant discount" on prices wholesalers pay, according to Steve Parfett of wholesaler AG Parfett.

"It gives a facade of legitimacy to the sort of prices duty fraudsters offer, which would otherwise look as ridiculous as they clearly are," he warned.

"This cannot be good for the market, particularly with the emphasis on the irresponsible nature of promotions. The supplier and the multiple have a joint responsibility to do something about it."

A Carlsberg spokeswoman said pricing is up to retailers.

Asda also has a two-for-£18 and three-for-£24 promotion on £10 cases of a number of beer and cider brands, while Tesco online has been running short-term two-for-£16 and three-for-£20 offers on various 18x44cl cases - 84p/litre if customers buy three. Sainsbury's online has three-for-two promotions on £10 packs of Carlsberg and Stella Artois.

The Co-op has been promoting a range of lager cases at £9.99, Thresher is running promotions on smaller packs, and Bargain Booze has ongoing discounts.




Bookmark this


Site Search

COMMENT

Donald Trump: the US has much to learn from history

The reasons Donald Trump should not be left in charge of a shopping trolley, let alone the keys to the White House, are plentiful and well-documented – from his use of the word “bigly” and lamentable business legacy to his dubious post-modern feminist principles, quite astonishing lack of political acumen and, most worrying of all, his bewildering hair. 

Click for more »
Upcoming events

Polls

Is blended Scotch overshadowed by single malt in retailers?

  • Yes
  • No
  • Don't know

Facebook

Twitter