Wine brand hopes for web full house

15 June, 2007

Blue Nun has teamed up with Foxy Bingo to launch

online bingo

at bluenunbingo.com.

The site went live this month

and in July and August

Blue Nun will run a neck collar promotion on

a million bottles of wine, giving customers a free £5 play.

Mark Chapman, finance director of Blue Nun's UK distributor Ehrmanns, said: "Blue Nun will join other major brand owners, including the Mirror Group and P&O Ferries, who target an adult female audience, so it's a great way for us to recruit new users.

"Online bingo is perceived to be very much at the fun end of the gambling spectrum - stakes are low and many women go on to chat to friends via chatrooms while they play. The free £5 play is exactly that. "




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Rosé tinted glasses

I was asked recently what I thought the biggest change had been in wine fashion in the past five years. My answer was unequivocal: sales of pink wines. From being a niche that expanded and contracted with the sunshine, rosé has subtly but steadily become a stalwart of many merchants’ ranges, with Provence firmly at the top and asked for by name.

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