The site went live this month
and in July and August
Blue Nun will run a neck collar promotion on
a million bottles of wine, giving customers a free £5 play.
Mark Chapman, finance director of Blue Nun's UK distributor Ehrmanns, said: "Blue Nun will join other major brand owners, including the Mirror Group and P&O Ferries, who target an adult female audience, so it's a great way for us to recruit new users.
"Online bingo is perceived to be very much at the fun end of the gambling spectrum - stakes are low and many women go on to chat to friends via chatrooms while they play. The free £5 play is exactly that. "