Banrock Station goes even greener

15 June, 2007

Banrock Station is giving away a garden makeover worth £10,000 from Ground Force presenter Charlie Dimmock, in its latest on-pack promotion.

The Win a Garden Makeover competition - part of Constellation's £5 million consumer campaign for the Australian brand - will run throughout the summer on Shiraz/Mataro and Colombard/Chardonnay.

Ads with the strapline: Good Earth, Fine Wine, will run in The Mail on Sunday, The Telegraph Magazine and Homes & Gardens Magazine.

Clare Griffiths, VP brands marketing, Constellation Europe, said: "Everything Banrock Station does supports its unique positioning around caring for the environment and this has struck a chord with consumers." The brand is continuing its 18-month link-up with The Eden Project with the release of the new Banrock Station Garden.

It is also working in partnership with the group to build a garden at the Hampton Court Palace Flower Show.

Bookmark this

Site Search


What makes wine special

Reaching the 50th instalment of Hemmingís Way is hardly the biggest milestone, but I donít need much of an excuse to pour myself a glass of champagne before getting dressed. Itís a better reason than I had for all 49 other instalments, anyway. Not that that stopped me.

Click for more »
Upcoming events


Is blended Scotch overshadowed by single malt in retailers?

  • Yes
  • No
  • Don't know