Beer in brief
Published:  15 June, 2007

The Campaign for Real Ale has created a series of cartoons designed to introduce drinkers to the characteristics of traditional British beers. The organisation teamed up with illustrator Christine Joplin to come up with cartoon characters representing mild, light bitter, porters, stouts and old ales. For example, dark mild is described as "usually tall, dark and mysterious. Smooth, suave and effortlessly tasteful." Camra spokesman Owen Morris said: "The superb versatility of British beer means that there is a style to suit everyone. However people that are new to real ale may not know what to expect. " To see all the cartoons visit Camra's website camra.org.uk.

The Advertising Standards Agency has dismissed a complaint by one viewer that Budweiser's rubber floor ad could appeal to children and encourage them to drink alcohol. "Although it had an element of slapstick and would have general appeal, it was unlikely to appeal strongly to under-18s," it said.

Swedish apple and pear cider brand Kopparberg has won listings in more than 2,500 supermarkets around the country since it launched nine months ago. The brand is in Tesco, Sainsbury's, Asda, Morrisons, Co-op and Booths, and is also listed in Nisa-Today's, Booker and Makro.

Cobra has celebrated Britain's up-and-coming film makers at its annual CobraVision Awards, with Channel 4's June Sarpong and The Office's Martin Freeman hosting the event.

Scotland's Arran Brewery has gained the first national listing for its signature Arran Blonde in Morrisons.

Innis & Gunn's Original Oak Aged Beer has won listings in up to 2,000 Threshers and Bargain Booze stores.

Sainsbury's has introduced Chalky's Bite, a Belgian-style beer developed by south western brewery Sharp's and celebrity chef Rick Stein, who named the 6.8 per cent abv brew after his dog. It is to retail at £1.59 for a 33cl bottle.




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