Applicants will be selected by a panel of judges across
10 business fields, such as
media, sport, entertainment and retail. A list of the final line-up will be published in the Observer magazine.
In November, one entrant from each of the categories will be singled out as a "Courvoisier The Future 500 One-to-Watch" and will be invited to go on an all-expenses-paid trip to Jarnac in France where Courvoisier is made.
Marketing manager Jeanette Edwards said: "As the UK's number one Cognac, we have a responsibility to drive value and attract a new younger consumer. Getting into The Future 500 network will be the ultimate accolade for people who thrive on their professional success."
Applicants aged 25 to 40
can submit themselves, or be nominated, for consideration at CVTF500.com.