Soplica Vodka packs a punch

15 June, 2007

Soplica Vodka is sponsoring a series of boxing events in the UK which will broadcast live on Sky Sports.

The sponsorship will be the Polish vodka brand's first large-scale exposure to a TV audience, and marks the beginning of a year of marketing and PR activity designed to raise awareness of the brand in the UK.

Soplica will be supporting the sponsorship with newspaper competitions and local marketing. Michal Gierak, joint managing director of Ocean Spirits, said: "We believe that involvement in a major sporting event is a great way of supporting our listings by exposing the brand to a larger number of consumers. We are confident that Soplica brand recognition and sales will benefit greatly."

The first Soplica-sponsored boxing match between Barry Morrison and Colin Lynes took place on June 8, with Lynes winning the title of British Light Welterweight Championship.




Bookmark this


Site Search

COMMENT

Donald Trump: the US has much to learn from history

The reasons Donald Trump should not be left in charge of a shopping trolley, let alone the keys to the White House, are plentiful and well-documented – from his use of the word “bigly” and lamentable business legacy to his dubious post-modern feminist principles, quite astonishing lack of political acumen and, most worrying of all, his bewildering hair. 

Click for more »
Upcoming events

Polls

Is blended Scotch overshadowed by single malt in retailers?

  • Yes
  • No
  • Don't know

Facebook

Twitter