AdeZ contest offers sporting chance for island health kick

15 June, 2007

Unilever is rolling out a £3 million marketing campaign for its AdeZ juice drink range.

Called Discover Your Strengths, the push will include an on-pack promotion giving consumers the chance to win one of eight places on an activity holiday on Stength Island - the Petit St Vincent resort in the Grenadines, a group of islands in Caribbean.

The winners will be joined by TV sports presenter Kirsty Gallacher and former England cricketer Mark Ramprakash

and they will take part in activities to build mental and physical strength.

To enter the competition

participants must enter a code - that can be found on cartons and bottles of AdeZ -

via Shoppers can also take part in a one-to-one strength session with either a nutritionist, a personal trainer or a life coach by collecting three individual codes. Unilever

will introduce a 25cl bottle to its AdeZ range in a move to target "on the go" consumers, according to a spokeswoman. Mango & Apricot and Blackcurrant & Raspberry will be available in the new bottle sizes from mid-June.

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