Top Tip

15 June, 2007

My top tip is keep in touch with your customers. Jump up and down, let them know you're there. Send newsletters, e-mail them and find ways to let them know what you're doing. We produce a newsletter once a month and it's wonderful because the week after it's sent out our sales dramatically increase. It lists our recent promotions and special offers, the times and dates of our tastings, and what's going on in the shop. It's a great way to make sure your customers stay loyal.

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Making my way through the recent tranche of Burgundy tastings for the much-hyped 2015 vintage, I found myself experiencing a moment of guilt.


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