UK increases its wine consumption

15 June, 2007

Wine consumption is expected to increase by 2.7 per cent by 2011, according to a new Datamonitor report.

Datamonitor attributes the "runaway success" to the emergence of "megabrand wines" such as Jacob's Creek and Nottage Hill.

But it warns that these brands have "stunted the price growth potential of the wine category" because consumers are choosing to buy wine based on perceived value for money in supermarkets rather than in specialist wine shops.

The volume of wine consumed in the UK has risen at the fastest rate compared with other European countries, but overall consumption in the UK still lags behind that seen in France and Italy.

Market Monitor, page 17




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