In Brief

15 June, 2007

WOSA wines are up

Latest figures from Wines of South Africa show exports to the UK are up almost 8 per cent from Jan to April 2007 when compared with the same period in 2006. The trend is being driven by an uplift in exports of Shiraz and rosé wines, according to WOSA UK market manager Jo Mason. South African stalwart Pinotage saw an export uplift of 46 per cent, and Chenin Blanc 11 per cent. "Although it is early days, we are delighted to see a turnaround in exports to the UK for South African wines and hope the trend continues," Mason added.

Magners-alike

Threshers is the latest retailer to launch an own-brand Magners-style cider designed to be poured over ice. Mahoney's is a 4.5 per cent abv cold-filtered cider made for Threshers by the Gaymer Cider Company. Packaged in a brown glass 50cl bottle, it is to retail at £1.49 or two for £2.49 in a summer promotion, and is currently being rolled out. Cider buyer Bill Marney said: "The objective in launching Mahoney's is to offer our customers a high quality liquid and value for money. This will be further supported with an increased availability of ice for sale across Wine Rack, Threshers, The Local and Haddows."

Liquidation for The Cellaret

London fine wine merchant The Cellaret, which specialised in buying Bordeaux en primeur for private clients, has gone into liquidation. The company's chief executive, Ray Dutton, told journalists that wines bought from the Cellaret but not delivered will be safeguarded - but administrator TMP has told Off Licence News this is "unlikely". Dutton said he is working hard to ensure that all the agency producers are being looked after financially, and is introducing them to potential new distributors. He said he is taking every measure possible to make sure his former staff are paid.

Walk this way

William Grant & Sons has launched its second National Best Mates Week marketing campaign for its Taboo brand. Running from June 25-31, it is aimed at "fun-loving females" aged between 18 and 30. Activity includes consumer sampling, street theatre, branded taxis and a viral online competition to win free shoes for a year and a trip to New York, or one of 10,00 pairs of shoes. William Grant is also giving away two pedicures for the price of one when shoppers buy a bottle of Taboo. Traffic will be driven to Taboo's website through radio promotions and a neck-collar promotion across the major multiples.




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