Sainsbury's triumphs at IWC

29 June, 2007

Supermarket Pouilly Fumé comes out on top in prestigious annual contest

A supermarket own-label wine has beaten off stiff competition to win the Pouilly Fumé Trophy at this year's International Wine Challenge.

Sainsbury's Taste the Difference Pouilly Fumé was one of 84 trophy-winning wines - between them winning 120 trophies - revealed at Vinexpo in Bordeaux last week.

Wine buyer Abi Hirshfeld said: "It's great to be recognised for the huge amount of work we have done with the Figeat family on the quality of this wine. This is a true reflection of our continued focus on quality and consistency."

Of the 9,358 wines entered into the IWC this year, 260 were given gold medals after three blind tastings. The gold medal-winners were then put through a further test by IWC co-chairmen Tim Atkin MW, Sam Harrop MW, Charles Metcalfe and Derek Smedley MW, who decided which wines should receive the top accolade.

Australia knocked France off the trophy top spot, taking 20 of the trophies compared to France's 18. Portugal and Italy were joint third with 12 trophies each. New Zealand's Villa Maria Single Vineyard Graham Sauvignon Blanc 2006 was the most awarded wine with four trophies.

Nine producers followed their 2006 success by picking up IWC trophies again this year, with three picking up the same trophies this year as last - Château La Fleur Peyrabon 2004 (Edmund Penning-Rowsell Trophy and French Red Trophy), Peter Lehmann Reserve Riesling 2002 (Australian Riesling Trophy and Eden Valley Riesling Trophy) Wine and Soul Guru 2005 (Portuguese White Trophy).

Japanese sake was included in the competition for the first time this year and made a strong impression on judges with 228 of the entries winning 130 medals and six trophies.

Denbies' Greenfields Brut 2003 was the winner of the first English Trophy. A list of trophy winners can be found at

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