Wine and spice and all things nice

29 June, 2007

A range of semi-sparkling wines designed to be drunk with curries

and spicy food is being targeted at

the off-trade.

The three-strong range - Wine for Spice - is sourced from Cavas del Ampurdan in Spain's Costa Brava and has been created to complement Indian as well as other spicy food.

Wine for Spice consists of Viceroy White, a crisp and very dry wine designed to be drunk with mildly spiced dishes, Raja Rosé, a fruity and quite dry blend for medium spiced dishes, and Rani Gold Aromatic, an off dry wine for hotter dishes.

Wine for Spice director Warren Edwardes is targeting the range at specialist wine retailers. "I'm hitting the off-trade first, not like Cobra beer which was established in the on-trade," he said.

"A number of restaurants are without licences, and more and more people are eating from home. There's

a market there for an off-licence next to a Indian restaurant or a take-away," he added.




Bookmark this


Site Search

COMMENT

Donald Trump: the US has much to learn from history

The reasons Donald Trump should not be left in charge of a shopping trolley, let alone the keys to the White House, are plentiful and well-documented – from his use of the word “bigly” and lamentable business legacy to his dubious post-modern feminist principles, quite astonishing lack of political acumen and, most worrying of all, his bewildering hair. 

Click for more »
Upcoming events

Polls

Is blended Scotch overshadowed by single malt in retailers?

  • Yes
  • No
  • Don't know

Facebook

Twitter