Cider for Taste the Difference range

29 June, 2007

Sainsbury's has

introduced a 4 per cent abv sparkling French cider in its Taste the Difference range.

It is made in Brittany from four

types of cider apple

and is 100 per cent naturally-fermented juice.

Cider buyer Trish Penn said: "Cider has seen something of a revolution recently and we felt the time was right to launch a premium classic cider. It is great to be able to offer a pure product where time, care and attention have been invested to bring the customer the very best of French cider."

The cider is made by co-operative Les Celliers Associés - Val de Rance.




Bookmark this


Site Search

COMMENT

Rosé tinted glasses

I was asked recently what I thought the biggest change had been in wine fashion in the past five years. My answer was unequivocal: sales of pink wines. From being a niche that expanded and contracted with the sunshine, rosé has subtly but steadily become a stalwart of many merchants’ ranges, with Provence firmly at the top and asked for by name.

Click for more »
Upcoming events

Polls

Is blended Scotch overshadowed by single malt in retailers?

  • Yes
  • No
  • Don't know

Facebook

Twitter