Beer in brief
Published:  29 June, 2007

The Great British Beer Festival is celebrating its 30th birthday at London's Olympia on Aug†7-11, and OLN has two


to give away. For your chance to win the m call 01293 610230 or e-mail with your name, shop name and address. Deadline for entries is July 6.

Coors has revamped Grolsch with outer packaging showing an ice-cold Grolsch bottle

with a white base to give the impression of coldness, and is backing up the new look with a trade ad campaign.

InBev UK has rebranded Castlemaine XXXX with a new strapline -

Thank XXXX


That - and is promoting the†new look with a nationwide sampling campaign later this summer. Cans, bottles and multipacks will carry†tongue-in-cheek statements about†the brand, such as "great for barbies not poncey dinner parties" and "great tasting without shoving a lime in it".

Some ciders may be good for you because they contain high levels of phenolics, a type of antioxidant linked to protection against strokes, heart disease and cancer, according to researchers at the University of Glasgow.

Threshers has listed 8.5 per cent abv Belgian blond beer Duvel.

Suffolk cidermaker Aspall has teamed up with Australian brewer Little World Beverages to launch Aspall Down Under and develop an Australian cider for the UK market.

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Hofmeister may need more than the bear essentials to succeed

So, George The Bear is back. Itís hard for some of us oldies to fathom, but there are those under, say, 40 who canít actually remember Hofmeister and feel the cultural jolt supplied by the return of both the bear and the beer whose marketing campaigns it used to front.

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Is blended Scotch overshadowed by single malt in retailers?

  • Yes
  • No
  • Don't know