Zuka Zee and Zuka Black are being launch ed in the UK after consumer research revealed that demand for tobacco replacements will be high when England goes smoke-free on July 1.
Managing director Michael Coyle said: "We want to bring snuff up to date and make it the tobacco product of choice to a
new generation of British consumers."
Zuka Zee is a menthol-flavoured tobacco-free snuff made from glucose, and Zuka Black is tobacco-based snuff flavoured with citrus fruits. Both are sold in packs containing a cotton handkerchief and instructions on how to use snuff. Each pack also includes two recyclable dispensers containing around 60 shots of snuff.
"At Zuka we think that snuff has been overlooked for a long period as a socially acceptable alternative to smoking," Coyle added.