released its first TV ad as part of a £1 million marketing push .
Shot in Glasgow and using the tagline
From the Vale of Strathmore, the ad focuses on the brand's Scottish heritage.
Adrian Troy, head of marketing at Barr Soft Drinks, said: "Through computer-generated imagery and our athletic cast,
the commercial reflects the brand's core values as it invigorates and energises whil e being fresh and unpretentious and very definitely Scottish."
Barr Soft Drinks, which
bought the Strathmore brand for £15 million last year, will also be rolling out a marketing campaign targeting 18 to 34-year-olds throughout the summer.