Scottish focus for spring water ad
Published:  29 June, 2007

Strathmore Spring Water has

released its first TV ad as part of a £1 million marketing push .

Shot in Glasgow and using the tagline

From the Vale of Strathmore, the ad focuses on the brand's Scottish heritage.

Adrian Troy, head of marketing at Barr Soft Drinks, said: "Through computer-generated imagery and our athletic cast,

the commercial reflects the brand's core values as it invigorates and energises whil e being fresh and unpretentious and very definitely Scottish."

Barr Soft Drinks, which

bought the Strathmore brand for £15 million last year, will also be rolling out a marketing campaign targeting 18 to 34-year-olds throughout the summer.




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Rosé tinted glasses

I was asked recently what I thought the biggest change had been in wine fashion in the past five years. My answer was unequivocal: sales of pink wines. From being a niche that expanded and contracted with the sunshine, rosé has subtly but steadily become a stalwart of many merchants’ ranges, with Provence firmly at the top and asked for by name.

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