Mirror Mints will reflect personality

29 June, 2007

Little i is launching a range of sugar-free peppermints in a pink tin with a mirror in the lid.

Targeted at women, Mirror Mints have five pack designs to choose from - Cute, Flirt, Spoilt Rotten, Hottie and High Maintenance.

Sales and marketing manager Jeffrey Daley said: "This is so much more than a tin of mints. The personalities can be chosen to reflect the character or aspirations of the purchaser and the addition of the mirror makes this a most useful item even in the smallest of bags."

Retailing at ú1.50, it has gained listings in Tesco Express, Asda, Selfridges and Hancocks Cash & Carry.

248




Bookmark this


Site Search

COMMENT

Breaking up with Burgundy

Making my way through the recent tranche of Burgundy tastings for the much-hyped 2015 vintage, I found myself experiencing a moment of guilt.


Click for more »
Upcoming events

Polls

Is blended Scotch overshadowed by single malt in retailers?

  • Yes
  • No
  • Don't know

Facebook

Twitter