Top Tip

29 June, 2007

Get to know your customers. People love it when you know their name and something about them, when you remember the wine they bought last week and ask them about it, and when you know their tastes and can advise


without always recommending

the same wines.

People buy from people, they don't buy brands no matter what the marketers tell you.

Create a small card file with details on all customers in order to refresh your memory of them . You could even take a photo of you with them and create a customer profile.

Kevin O'Rourke, Kevin O'Rourke Wines, Milton Keynes.

Send us your Top Tip for getting on in the business and you could bag yourself a bottle of bubbly.

Email or phone 01293 610225


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English wine: a happy harvest for Christmas

All across England and Wales, vineyards are being harvested. Down winding country lanes come armies of welly-wearing conscripts wielding secateurs and buckets, ready to reap the rewards of our vines. Happily they come, their cheeks ruddy with pride. Half an hour later they’re crawling over muddy clods with lacerated hands, drenched in claggy juice and cold sweat, as if ploughing through an endurance race.

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Is blended Scotch overshadowed by single malt in retailers?

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