Top Tip

29 June, 2007

Get to know your customers. People love it when you know their name and something about them, when you remember the wine they bought last week and ask them about it, and when you know their tastes and can advise

>

without always recommending

the same wines.

People buy from people, they don't buy brands no matter what the marketers tell you.

Create a small card file with details on all customers in order to refresh your memory of them . You could even take a photo of you with them and create a customer profile.

Kevin O'Rourke, Kevin O'Rourke Wines, Milton Keynes.

Send us your Top Tip for getting on in the business and you could bag yourself a bottle of bubbly.

Email laura.clark@william-reed.co.uk or phone 01293 610225

9994




Bookmark this


Site Search

COMMENT

Donald Trump: the US has much to learn from history

The reasons Donald Trump should not be left in charge of a shopping trolley, let alone the keys to the White House, are plentiful and well-documented – from his use of the word “bigly” and lamentable business legacy to his dubious post-modern feminist principles, quite astonishing lack of political acumen and, most worrying of all, his bewildering hair. 

Click for more »
Upcoming events

Polls

Is blended Scotch overshadowed by single malt in retailers?

  • Yes
  • No
  • Don't know

Facebook

Twitter