Still drinks are putting the fizz back into non-alcoholic
Published:  08 December, 2007

The fizzy drinks market is struggling as consumers shun carbonates in favour of healthier

options, Britvic has warned.

The soft drinks manufacturer reported a sharp decline in the popularity of its fizzy drinks, countered by sales of water and juices. Over the year, fizzy drink sales tumbled 6.8 per cent from £357 million to £332.5 million as Britvic continued to suffer from consumers' increased thirst for healthier alternatives.

Chief executive Paul Moody said he remained "cautious about the outlook" for the carbonated drinks market and would be redoubling his efforts to build up soft drink sales. The company reported full-year profits of £73.7 million, up just 0.5 per cent on the previous year.

Moody said Britvic had benefited from increased sales of still drinks, such as Pennine Spring water and Fruit Shoot H20, with still drinks revenue up 2.4 per cent. He also suggested that the slide in fizzy drink revenues was being stemmed, with revenues during the second half down 4.7 per cent, against a 9 per cent drop in the first half.




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