Fruit Shoot targets women's glossies

08 December, 2007

Britvic has launched a print ad campaign for Robinsons Fruit Shoot to reassure mums that Fruit Shoot drinks contain no artificial flavours and colours.

Ads will be running in top women's weekly and monthly magazines such as Prima and Good Housekeeping, as well as Sunday newspaper supplements until the end of January. The strapline reads: "You can say yes to Fruit Shoot because we've said no to artificial colours and flavours."

The campaign will reach 73 per cent of all housewives with children, according to Britvic.

Brand director Jonathan Gatward said: "Robinsons Fruit Shoot is a brand that is loved by kids and trusted by mums and it's important that, with the consumer trend towards 'better-for-you' products, mums feel confident about what drinks they give to their kids."




Bookmark this


Site Search

COMMENT

Rosé tinted glasses

I was asked recently what I thought the biggest change had been in wine fashion in the past five years. My answer was unequivocal: sales of pink wines. From being a niche that expanded and contracted with the sunshine, rosé has subtly but steadily become a stalwart of many merchants’ ranges, with Provence firmly at the top and asked for by name.

Click for more »
Upcoming events

Polls

Is blended Scotch overshadowed by single malt in retailers?

  • Yes
  • No
  • Don't know

Facebook

Twitter