Water brand sponsors snooker stars
Published:  08 December, 2007

Highland Spring has announced a £1†million investment in snooker - the company's biggest ever sponsorship deal.

The three-year partnership will see top players (l-r above) Mark Williams, Stephen Hendry, Ken Doherty and Ronnie O'Sullivan,joined by other snooker personalities in Team Highland Spring.

The Highland Spring logo will appear on the players' waistcoats with the brand expected to be seen by more than 200 million viewers through TV coverage on BBC Sport, BBC Interactive, Sky Sports and Eurosport, the company said.

The company is also launching a three-year deal as the official water supplier to World Snooker - the professional game's governing body.

Chief executive Joe Beeston said: "Highland Spring has enjoyed a long-standing relationship with snooker since 1998. This deal is a fantastic coup for the brand as we continue to expand our association with world class sportspeople and showcase the brand to a global audience."




Site Search

COMMENT

Welcoming the wine rookie

Itís all true. Wine writers loaf around in a state of partial inebriation and partial undress, bitching about having to taste free wine all day and using recondite words like malolactic, terroir and recondite.†

Click for more »
Upcoming events

Polls

Is blended Scotch overshadowed by single malt in retailers?

  • Yes
  • No
  • Don't know

Facebook

Twitter