Junk food ads escape watershed ban

08 December, 2007

Ofcom

is banning junk food ad s

during TV shows targeting children but has stopped short of a full ban on ads before the 9pm watershed.

The advertising watchdog said the

ruling would apply to any food high in salt, fat and sugar, and would also be

enforced during adult programmes likely to be watched by under-16s.

The ban also includes measures against other methods used by food companies to attract children, such as the use of cartoon characters, celebrities and free gifts in advertising.

The rules will be enforced before the end of next year.




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Looking back to look forward

Wine is a liquid time capsule. Drinking older vintages not only recalls the weather conditions and winemaking styles of the past, it encourages us to reflect upon our own histories. Such reminiscence often inclines towards romanticised nostalgia. Especially after the second bottle. But looking back is a great way of learning about the future.

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