Junk food ads escape watershed ban

08 December, 2007

Ofcom

is banning junk food ad s

during TV shows targeting children but has stopped short of a full ban on ads before the 9pm watershed.

The advertising watchdog said the

ruling would apply to any food high in salt, fat and sugar, and would also be

enforced during adult programmes likely to be watched by under-16s.

The ban also includes measures against other methods used by food companies to attract children, such as the use of cartoon characters, celebrities and free gifts in advertising.

The rules will be enforced before the end of next year.




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Rosé tinted glasses

I was asked recently what I thought the biggest change had been in wine fashion in the past five years. My answer was unequivocal: sales of pink wines. From being a niche that expanded and contracted with the sunshine, rosé has subtly but steadily become a stalwart of many merchants’ ranges, with Provence firmly at the top and asked for by name.

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