David Gleave MW, managing director of Liberty Wines, said: "We have struggled to find people who are well suited to the wine industry over the last few years. This apprenticeship scheme is designed to provide a training programme for promising people within the trade and to help us shape our own people either within sales, marketing or back-office management roles."
The scheme will include positions within the shipping, marketing, sales support and customer services departments of Liberty Wines, along with working the vintage with one of Liberty's winemakers. Every year a new candidate will be appointed.
Ian Harris, chief executive of the WSET, said: "We share the same view that the industry needs not only the high-quality product knowledge, which WSET can offer, but also practical hands-on training which the apprentice will receive from David and his team."
For a chance of becoming the apprentice, candidates must have passed the WSET Intermediate Certificate with distinction.
This story first appeared on OLN's website offlicencenews.co.uk