Spain is holding its own in the UK, despite losing sixth place to Chile . Some countries would be happy with such a performance, but given the quality of what is being produced on the Iberian Peninsula, from Campo de Borja to La Mancha
and Ribera del Duero to Rías Baíxas,
it really should be doing better.
What explains the downturn
The answer is that, outside Rioja,
own-label and branded sales have had a difficult year. Spain's most famous wine region is motoring and now sells more wine than Bordeaux in the off-trade at
two million cases. This partly explains why Campo Viejo has made further progress as the leading Spanish brand, although quality improvements
are also significant. Faustino, too, has done well, especially given its higher price points.
Apart from Rioja and, to a lesser extent, cava and pink wines, Spain has not yet achieved the sales it deserves. This year's New Wave Spanish Wine Awards highlighted the remarkable quality of the wines from
areas such as Ribera del Duero and Priorat,
and lesser known Jumilla and Campo de Borja.
The combination of old vines and modern technology ought to be a winner, but Spain is still waiting for the great leap forward. The UK doesn't lack adventurous retailers - Waitrose, Tesco and Majestic
all have diverse Spanish ranges.
more adventurous consumers
to look beyond Rioja .