Beam Global

13 July, 2007

Prewetts Mill, Worthing Road, Horsham

West Sussex RH12 1ST

T: 01403 222600



Brands: Harveys, Cockburn's

Key personnel: Lucy Sewell, marketing manager fortified wines; Janice Moorfield, brand manager fortified wines; Drew Munro,

general manager

A marketing campaign to encourage people to drink Harveys chilled was launched in February, as part of a £1 million investment in the brand which continues throughout this year. A new brand manager for fortified wines - Janice Moorfield - joined the company in April. Cockburn's will sponsor Skandia Cowes Week.

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Is blended Scotch overshadowed by single malt in retailers?

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