13 July, 2007

113 Regents Park Road

London NW1 8UR

T: 0207 722 5577



Established: 1982

Turnover: £98 million

Brands: Argento (Argentina),

d'Arenberg (Australia), Melini (Italy), Laroche (France), Castillo San Lorenzo/Altivo (Spain)

Off-trade split: 33 per cent

Europe/New World split: 50/50

Key personnel: Michael Saunders, managing director; Richard Cochrane, off-trade sales director; Fiona Cochran, marketing director

Bibendum is developing its website, which launched last year, to give trade customers the chance to order online - part of a major branding exercise. Range extensions include Noble Dragon from China, Newton Johnson and Saam Mountain from South Africa, Marmesa and Dry Creek Vineyard from California, Farina and Dominio de Valdepusa from Spain, and Castellan Ū from Italy. Bibendum has appointed off-trade sales director Richard Cochrane to its board and made Western Wines founder Roger Gabb a non-executive director.

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Reaching the 50th instalment of Hemmingís Way is hardly the biggest milestone, but I donít need much of an excuse to pour myself a glass of champagne before getting dressed. Itís a better reason than I had for all 49 other instalments, anyway. Not that that stopped me.

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