13 July, 2007

31-33 Weir Road, Wimbledon

London SW19 8XT

T: 0208 944 4770



Established: 1949

Turnover (global): £598 million

Brands: Castel, Cachet, Virginie (France), Halana (Morocco)

Off-trade split: 90 per cent

Europe/New World split: 100/0

Castel launched its first UK-tailored wine range, Cachet, in March. It is planning a big push for its family-owned Bordeaux châteaux after a five-year investment plan. The company has recently created an overall group structure, with Isabelle Coustou joining Béziers-based group winemaker Cédric Jenin to take over the Bordeaux operations


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Hofmeister may need more than the bear essentials to succeed

So, George The Bear is back. It’s hard for some of us oldies to fathom, but there are those under, say, 40 who can’t actually remember Hofmeister and feel the cultural jolt supplied by the return of both the bear and the beer whose marketing campaigns it used to front.

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Is blended Scotch overshadowed by single malt in retailers?

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