Chalié Richards

13 July, 2007

The Sovereign Distillery, Huyton Business Park

Wilson Road, Liverpool L36 6AD

T:

0870 854405

E: admin@chalie-richards.co.uk

W: chalie-richards.co.uk

Established: 1700

Brands: Finca Las Moras (Argentina), Casa Donoso (Chile), Simonsig, Seifried Estate (South Africa), Eisberg (Germany)

Off-trade split: 85 per cent

Europe/New World split: 20/80

Key personnel: Bob Rishworth, managing director; Nick Leonard, general sales manager; Marie O'Riordan, national account manager

Chalié Richards has bought non-alcoholic wine range Eisberg from Bacardi-Martini and plans to relaunch it with improved liquids, new labels and two new sparklers in the portfolio. It is also planning a major push for recently launched Argentinian brand Andean .




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