Chaliť Richards

13 July, 2007

The Sovereign Distillery, Huyton Business Park

Wilson Road, Liverpool L36 6AD

T:

0870 854405

E: admin@chalie-richards.co.uk

W: chalie-richards.co.uk

Established: 1700

Brands: Finca Las Moras (Argentina), Casa Donoso (Chile), Simonsig, Seifried Estate (South Africa), Eisberg (Germany)

Off-trade split: 85 per cent

Europe/New World split: 20/80

Key personnel: Bob Rishworth, managing director; Nick Leonard, general sales manager; Marie O'Riordan, national account manager

Chaliť Richards has bought non-alcoholic wine range Eisberg from Bacardi-Martini and plans to relaunch it with improved liquids, new labels and two new sparklers in the portfolio. It is also planning a major push for recently launched Argentinian brand Andean .




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Looking back to look forward

Wine is a liquid time capsule. Drinking older vintages not only recalls the weather conditions and winemaking styles of the past, it encourages us to reflect upon our own histories. Such reminiscence often inclines towards romanticised nostalgia. Especially after the second bottle. But looking back is a great way of learning about the future.

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