Concha & Toro

13 July, 2007

MWB Business Exchange, John Eccles House, Robert Robinson Avenue, Oxford Science Park, Oxford OX4 4GP

T: 01865 338013



Established: 2001

Turnover: £38 million

Brands: Casillero del Diablo, Isla Negra, Viña Maipo, Cono Sur (Chile), Trivento (Argentina)

Off-trade split: 80 per cent

Europe/New World split: 0/100

Key personnel: Cristián López, managing director; Simon Doyle, sales director; German Lledo, finance director

Frontera and Viña Maipo have been repackaged and Maipo has had a premium extension. Cono Sur launched a Reserva range for the off-trade and new tier Reserva Privada was added to Casillero del Diablo. Bodegas Trivento has created a sparkling wine and a premium Malbec called Amado Sur, as well as expanding its sales team by six to develop its web, duty free and wholesale business. A Casillero del Diablo ad campaign will be rolled out in October 2007 to coincide with Halloween, and Cono Sur will sponsor National Curry Week. The company also plans to develop the upper end of the Trivento portfolio, which recently achieved Fairtrade status.

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