Crush Wines

13 July, 2007

Bremhill Court

Bremhill

Wiltshire

SN11 9LA

T: 01249 811737

E: info@crush-wines.com

W: gorillawines.com

Established: 2006

Brands: Gorilla Wines, Cardeto (Italy), VEO (Chile), Villiera (South Africa), Salena (Australia)

Off-trade split: 90 per cent

Europe/New World split: 50/50

Key personnel: Chris Ellis, managing director; Andrew Walker, sales director; Kathryn Allison, PR & marketing

Crush Wines doubled its portfolio in the first year of trading to offer wines from South Africa, Italy, Chile, Australia, Argentina and France. Wines with ethical intiatives - such as the organic Greener Planet wines, where a percentage of sales are given to Wateraid, and Gorilla Wines, where a percentage of the proceeds go towards protecting mountain gorillas - are a key focus.




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Rosé tinted glasses

I was asked recently what I thought the biggest change had been in wine fashion in the past five years. My answer was unequivocal: sales of pink wines. From being a niche that expanded and contracted with the sunshine, rosé has subtly but steadily become a stalwart of many merchants’ ranges, with Provence firmly at the top and asked for by name.

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