HBJ Wines & Spirits

13 July, 2007

Barwell House, 24 Fore Street, Ipswich, Suffolk IP4 1JU

T: 01473 232322

E: sales@hbjwines.co.uk



Established: 1723

Turnover: £11 million

Marketing and promotional spend 2007-8: £250,000

Brands: Trapiche (Argentina), Montecillo (Spain), Pannier (France), Guerrieri-Rizzardi (Italy), Lauca (Chile)

Off-trade split: 15 per cent

Europe/New World split: 45/55

Key personnel: Graham Cox, director of agency sales; Will Duke, director of on-trade sales; Elizabeth Wilson, director of buying & marketing

HBJ uses wholesaler Prestige Wine

to deal with companies in Scotland after winding down Scottish subsidary

Vin Ecosse. This year it plans to recruit more people to its sales team and improve training .

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So, George The Bear is back. It’s hard for some of us oldies to fathom, but there are those under, say, 40 who can’t actually remember Hofmeister and feel the cultural jolt supplied by the return of both the bear and the beer whose marketing campaigns it used to front.

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