Moreno Wines

13 July, 2007

26 Macroom Road

Maida Vale

London

W9 3HY

T: 0208 960 7161

E: sales@moreno-wines.co.uk

Established: 1972

Turnover: £5 million-plus

Marketing and promotional spend 2007-8: £500,000-plus

Brands: Navajas Rioja, Con Class Rueda, Covides cava, Inurrieta Navarra (Spain), Familia Schroeder (Argentina, Spain)

Europe/New World split: 60/40

Europe split: 80 per cent

Key personnel: Manuel Moreno, chairman; Alex Canneti, sales & marketing director; Carlos Read, managing director; Christopher Payne, marketing manager

Moreno Wines has added wines from Ribera del Duero and Priorato to its Spanish range, as well as cava, and expanded its portfolio with Chilean Alvaro Espinoza, a red sparkling Pinot Noir from Penley Estate in Australia, and a Patagonian sparkler called Deseado. It has created a sales & marketing director role - taken by ex-PLB Alex Canneti - to head the sales team, and a new website is in the pipeline.




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Rosé tinted glasses

I was asked recently what I thought the biggest change had been in wine fashion in the past five years. My answer was unequivocal: sales of pink wines. From being a niche that expanded and contracted with the sunshine, rosé has subtly but steadily become a stalwart of many merchants’ ranges, with Provence firmly at the top and asked for by name.

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