Orbital Wines

13 July, 2007

13 Chapter Street,

London SW1P 4 NY

T: 0207 802 5415

E:

catherine@orbitalwines.co.uk

W: stormhoek.com, gapingvoid.com

Established: 1997

Brands: Stormhoek, Couture, Raats, (South Africa), Camden Park, Morambro

Creek (Australia)

Off-trade split: 70 per cent

Europe/New World split: 20/80

Key personnel: Jason Korman, chief executive; Mike Paul, managing director; Nick Dymoke-Marr, director

Mike Paul was named managing director of Orbital in a surprise move in June. Additions to the portfolio include Stormhoek's Couture rosÚ 2007

- a Pinotage/Shiraz/Cabernet Sauvignon blend designed to be served over ice - new premium wine range Stormhoek Estate Vineyards, and Rule Breaker - an Australian range made from five unusual grape varieties. Orbital's association with blogger Hugh Macleod continued with the Big Love marketing campaign for Stormhoek RosÚ running in Tesco stores, and in August the Stormhoek range will be repackaged.




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Looking back to look forward

Wine is a liquid time capsule. Drinking older vintages not only recalls the weather conditions and winemaking styles of the past, it encourages us to reflect upon our own histories. Such reminiscence often inclines towards romanticised nostalgia. Especially after the second bottle. But looking back is a great way of learning about the future.

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