Orbital Wines

13 July, 2007

13 Chapter Street,

London SW1P 4 NY

T: 0207 802 5415

E:

catherine@orbitalwines.co.uk

W: stormhoek.com, gapingvoid.com

Established: 1997

Brands: Stormhoek, Couture, Raats, (South Africa), Camden Park, Morambro

Creek (Australia)

Off-trade split: 70 per cent

Europe/New World split: 20/80

Key personnel: Jason Korman, chief executive; Mike Paul, managing director; Nick Dymoke-Marr, director

Mike Paul was named managing director of Orbital in a surprise move in June. Additions to the portfolio include Stormhoek's Couture rosé 2007

- a Pinotage/Shiraz/Cabernet Sauvignon blend designed to be served over ice - new premium wine range Stormhoek Estate Vineyards, and Rule Breaker - an Australian range made from five unusual grape varieties. Orbital's association with blogger Hugh Macleod continued with the Big Love marketing campaign for Stormhoek Rosé running in Tesco stores, and in August the Stormhoek range will be repackaged.




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Rosé tinted glasses

I was asked recently what I thought the biggest change had been in wine fashion in the past five years. My answer was unequivocal: sales of pink wines. From being a niche that expanded and contracted with the sunshine, rosé has subtly but steadily become a stalwart of many merchants’ ranges, with Provence firmly at the top and asked for by name.

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