Off-Piste Wines

13 July, 2007

123 Promenade, Cheltenham

GL50 1NW

T: 01242 229630



Established: 2007

Brands: Yellowtail (Australia), Frozť, Garden Route (South Africa)

Off-trade split: 90 per cent

Europe/New World split: 30/70

Key personnel: Paul Letheren and Ant Fairbank, managing directors; Clare Whitehead, marketing manager

Former Western Wines marketing directors Letheren and Fairbank deal with 10 suppliers - the biggest being Yellowtail, a surprise addition to the portfolio. Frozť, a rosť made to be enjoyed over ice, is also a big focus.

The pair say their ambition is to "really listen to the needs of key UK retailers, to develop wines and labels their customers actually want and to have plenty of fun doing it".

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Is blended Scotch overshadowed by single malt in retailers?

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