Percy Fox

13 July, 2007

Unit C, Woodside, Dunmow Road

Bishop's Stortford

CM23 5RG

T: 01279 756200

W: percyfox.co.uk

E: percyfox.info@diageo.com

Established: 1886

Turnover: £100 million

Brands: Blossom Hill (US), Piat d'Or, Heidsieck & Co Monopole (France), Antares (Chile)

Off -trade split: 70 per cent

Europe/New World split: 75/25

Key personnel: Simon Lawson, managing director; John Hearn, grocery channel director; Rob Pickering, impulse channel director

Blossom Hill has

expanded its range with a White Grenache and plans to add a Shiraz rosť later this year. Ad campaigns ran in June and December and a consumer website will go live this year. Anne Whittingdale joined as assistant brand manager for Heidsieck, Pommery and Babich to help boost sponsorship links with†sports events .




Bookmark this


Site Search

COMMENT

Looking back to look forward

Wine is a liquid time capsule. Drinking older vintages not only recalls the weather conditions and winemaking styles of the past, it encourages us to reflect upon our own histories. Such reminiscence often inclines towards romanticised nostalgia. Especially after the second bottle. But looking back is a great way of learning about the future.

Click for more »
Upcoming events

Polls

Is blended Scotch overshadowed by single malt in retailers?

  • Yes
  • No
  • Don't know

Facebook

Twitter