Pernod Ricard UK

13 July, 2007

Central House, 3 Lampton Road

Hounslow, Middlesex TW3 1HY

T: 0208 538 4484

W: pernod-ricard.com

Established: 2002 in UK

Brands: Jacob's Creek (Australia), Montana (New Zealand), Campo Viejo (Spain), Mumm, Perrier-Jouët (France)

Key personnel: Adrian Atkinson, wine development director; Lee James, channel director multiple grocers, wine; Ian Minichiello, channel director multiple specialist, convenience, on-trade; Aurelie Kane, head of corporate communications

Pernod Ricard has been experimenting with less traditional forms of advertising for its key brands, such as film sponsorship for Campo Viejo, travel writing for Montana, and Jacob's Creek's Welcome to Our Place online campaign. Portfolio additions include Gran Campo Viejo Cava Rosé, Montana Brut and Jacob's Creek Three Vines, which will hit retailers' shelves at the end of July, supported by a national marketing campaign. Over the next 12 months Pernod is planning to increase its sparkling wine portfolio with new offerings from Jacob's Creek, Lindauer, Montana, Gran Campo Viejo Cava, Cuvée Napa by Mumm and Deutz. It will also be moving Campo Viejo White and Rosé into screwcap.




Bookmark this


Site Search

COMMENT

Donald Trump: the US has much to learn from history

The reasons Donald Trump should not be left in charge of a shopping trolley, let alone the keys to the White House, are plentiful and well-documented – from his use of the word “bigly” and lamentable business legacy to his dubious post-modern feminist principles, quite astonishing lack of political acumen and, most worrying of all, his bewildering hair. 

Click for more »
Upcoming events

Polls

Is blended Scotch overshadowed by single malt in retailers?

  • Yes
  • No
  • Don't know

Facebook

Twitter