Pernod Ricard UK

13 July, 2007

Central House, 3 Lampton Road

Hounslow, Middlesex TW3 1HY

T: 0208 538 4484


Established: 2002 in UK

Brands: Jacob's Creek (Australia), Montana (New Zealand), Campo Viejo (Spain), Mumm, Perrier-JouŽt (France)

Key personnel: Adrian Atkinson, wine development director; Lee James, channel director multiple grocers, wine; Ian Minichiello, channel director multiple specialist, convenience, on-trade; Aurelie Kane, head of corporate communications

Pernod Ricard has been experimenting with less traditional forms of advertising for its key brands, such as film sponsorship for Campo Viejo, travel writing for Montana, and Jacob's Creek's Welcome to Our Place online campaign. Portfolio additions include Gran Campo Viejo Cava Rosť, Montana Brut and Jacob's Creek Three Vines, which will hit retailers' shelves at the end of July, supported by a national marketing campaign. Over the next 12 months Pernod is planning to increase its sparkling wine portfolio with new offerings from Jacob's Creek, Lindauer, Montana, Gran Campo Viejo Cava, Cuvťe Napa by Mumm and Deutz. It will also be moving Campo Viejo White and Rosť into screwcap.

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So, George The Bear is back. Itís hard for some of us oldies to fathom, but there are those under, say, 40 who canít actually remember Hofmeister and feel the cultural jolt supplied by the return of both the bear and the beer whose marketing campaigns it used to front.

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