Targeting Northern Ireland and Scotland, it will break at the end of July on Channel 4, UTV/ITV Northern Ireland and Scottish TV.
The ad tells the story of the cidermakers of St Helier, who
kept a corner of their orchards
to grow fruit that produced a cider
they considered to be superior to apple cider.
An inverted pear
in a halo of light appears on screen at the end of the ad with the phrase "great idea for cider".
It will screen during prime-time programmes such as Coronation Street and The Bill, and will be backed by ads in the consumer press.