New Tribute cans roll out to Spars in south west areas

13 July, 2007

Cornish brewer St Austell has signed an exclusive deal to supply a newly-packaged 50cl can of Tribute ale to some 330 Spar stores in south west England.

The cans are recommended to retail at £4.99 for a four-pack . St Austell also sells 24-packs at its visitor centre and online at staustellbreweryshop.co.uk.

Head brewer Roger Ryman said of the new cans: "They are specially packaged under a nitrogen system which gives the beer a taste, texture and presentation very similar to a draught pint drawn up with a traditional hand pump."

Rob Clapham, senior category manager at Appleby Westward, which supplies Spar in the south west, said: "The quality of the beer is excellent .

"We have sent a sample of the can to all

our store managers so

they can appreciate the quality of the product in advance of it reaching the shelves. This is the first time we have undertaken such a wide sampling campaign, but we believe that the quality of Tribute in a can had to be tasted to be fully appreciated."




Bookmark this


Site Search

COMMENT

Donald Trump: the US has much to learn from history

The reasons Donald Trump should not be left in charge of a shopping trolley, let alone the keys to the White House, are plentiful and well-documented – from his use of the word “bigly” and lamentable business legacy to his dubious post-modern feminist principles, quite astonishing lack of political acumen and, most worrying of all, his bewildering hair. 

Click for more »
Upcoming events

Polls

Is blended Scotch overshadowed by single malt in retailers?

  • Yes
  • No
  • Don't know

Facebook

Twitter