Pilsner hoped to create Mexican wave

13 July, 2007

Pierhead Purchasing has launched an imported Mexican lager called Mexicali.

The German-style pilsner

has been brewed at the Cervecería Mexicana Brewery in Tecate, Mexico, since 1923. The brewery was founded by a group of entrepreneurs including a German master brewer.

Pierhead's imported beer director Michael Cook said: "The recent success of mainstream Central American lager brands has helped to raise the profile of the region, but some of these beers are now being brewed under licence and have lost their authentic character.

Mexicali is the perfect style beer."

The beer is available in 33cl bottles.Pierhead Purchasing 0208 320 4467




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