Upcider Pear has 4.5 per cent abv and will be available in 12x50cl bottles from August. It is targeted at 25 to 49-year-old men and women who currently drink white and rosÚ wines or spirit mixers.
Head of customer marketing
Craig Clarkson said: "The introduction of Upcider Pear will create additional consumer choice in a growth sector . Upcider will bring new drinkers into the cider category by offering a new, appealing flavour."