Cider's on the Up with pear variant

13 July, 2007

Scottish & Newcastle UK is to launch a pear cider from Finland designed to be poured over ice.

Upcider Pear has 4.5 per cent abv and will be available in 12x50cl bottles from August. It is targeted at 25 to 49-year-old men and women who currently drink white and rosÚ wines or spirit mixers.

Head of customer marketing

Craig Clarkson said: "The introduction of Upcider Pear will create additional consumer choice in a growth sector . Upcider will bring new drinkers into the cider category by offering a new, appealing flavour."




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Looking back to look forward

Wine is a liquid time capsule. Drinking older vintages not only recalls the weather conditions and winemaking styles of the past, it encourages us to reflect upon our own histories. Such reminiscence often inclines towards romanticised nostalgia. Especially after the second bottle. But looking back is a great way of learning about the future.

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