Cider's on the Up with pear variant

13 July, 2007

Scottish & Newcastle UK is to launch a pear cider from Finland designed to be poured over ice.

Upcider Pear has 4.5 per cent abv and will be available in 12x50cl bottles from August. It is targeted at 25 to 49-year-old men and women who currently drink white and rosť wines or spirit mixers.

Head of customer marketing

Craig Clarkson said: "The introduction of Upcider Pear will create additional consumer choice in a growth sector . Upcider will bring new drinkers into the cider category by offering a new, appealing flavour."

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