Carlsberg offers a little sunshine

13 July, 2007

Carlsberg is giving take-home customers the chance to win a week on a private island in the South Pacific, with three friends, in a bid to breathe life into a market missing sunshine and last year's football World Cup.

The promotion will run across three Carlsberg and three Carlsberg

Export packs all summer, and the prize includes return flights, seven nights' all-inclusive accommodation , as well as leisure activities .

The brewer says it has sold more than 110,000hl since the competition launched earlier this summer, and

has received more than 12,000 text entries

.




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Looking back to look forward

Wine is a liquid time capsule. Drinking older vintages not only recalls the weather conditions and winemaking styles of the past, it encourages us to reflect upon our own histories. Such reminiscence often inclines towards romanticised nostalgia. Especially after the second bottle. But looking back is a great way of learning about the future.

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