English cricket to be spurred on by rum

13 July, 2007

Cockspur Rum has signed a three -year deal that will see the brand heavily promoted during cricket matches.

The Barbados

brand is set to become the

official

spirit of English Test Match

grounds. The link-up will include perimeter board ads and a "rum shack" beach bar where

Cockspur can be sample d.

David Smith, Cockspur's global brand director, said: "Cricket is the perfect vehicle for Cockspur to link with as the brand expands its business in the UK.

We look forward to bringing some Caribbean spirit to the Test Match grounds."

The brand is

extending its sponsorship of the Cockspur Cup through to 2010. This year's tournament features 395 clubs across England, Scotland and Wales, with the final taking place at Lord's on Sept 10. Along with

prizes

of £6,000 for the winners and £3,000 for the runners-up, both teams contesting the final will be flown to Barbados for the 30th Rumsey Pro Am, also sponsored by Cockspur.




Bookmark this


Site Search

COMMENT

Donald Trump: the US has much to learn from history

The reasons Donald Trump should not be left in charge of a shopping trolley, let alone the keys to the White House, are plentiful and well-documented – from his use of the word “bigly” and lamentable business legacy to his dubious post-modern feminist principles, quite astonishing lack of political acumen and, most worrying of all, his bewildering hair. 

Click for more »
Upcoming events

Polls

Is blended Scotch overshadowed by single malt in retailers?

  • Yes
  • No
  • Don't know

Facebook

Twitter