English cricket to be spurred on by rum

13 July, 2007

Cockspur Rum has signed a three -year deal that will see the brand heavily promoted during cricket matches.

The Barbados

brand is set to become the

official

spirit of English Test Match

grounds. The link-up will include perimeter board ads and a "rum shack" beach bar where

Cockspur can be sample d.

David Smith, Cockspur's global brand director, said: "Cricket is the perfect vehicle for Cockspur to link with as the brand expands its business in the UK.

We look forward to bringing some Caribbean spirit to the Test Match grounds."

The brand is

extending its sponsorship of the Cockspur Cup through to 2010. This year's tournament features 395 clubs across England, Scotland and Wales, with the final taking place at Lord's on Sept 10. Along with

prizes

of £6,000 for the winners and £3,000 for the runners-up, both teams contesting the final will be flown to Barbados for the 30th Rumsey Pro Am, also sponsored by Cockspur.




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Rosé tinted glasses

I was asked recently what I thought the biggest change had been in wine fashion in the past five years. My answer was unequivocal: sales of pink wines. From being a niche that expanded and contracted with the sunshine, rosé has subtly but steadily become a stalwart of many merchants’ ranges, with Provence firmly at the top and asked for by name.

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